How does my service keep users coming back? The hook
What is the emotion that driver them to my product?
How can you ease their boredom?
How go you ease their uncertainty?
What is happening in their inner orb outer world?
What relief are they seeking?
What void is being fulfilled?
What scratch is being itvjed?
How often does this itch need to be stretched?
How easy is it for customers to do this?
How quickly can they do it?
How much is it costing them?
What is the degree of difficulty?
How routine is it? How does it fir into their routine?
Hiw can it become regular practice?
How is the user rewarded?
How do you leave them wanting more?
Who do they want more from?
What needs will they have fulfilled?
How will this increase their capability?
How do you make it hard to leave?
How do you capture the monopoly of the mind?